One week to go until ICAST 2016 in Orlando. ICAST is the trade show of the American Sport Fishing Association. My son Jake will be coming with me to work the booth, along with Mike Hicks from Dallas, and Bill Kelly from Florida. We should have a good presence at the show and are going loaded for bear with plenty of free samples to hand out. Booth #2224.
One of the focal points of our marketing efforts will be to make the connection between our new L'il Sucker custom "Tumbler size" and all of the tumblers out there. Of course the big name right now in the arena is YETI, and the LS-004 Tumbler series L'il Sucker works perfectly...you can lift a cooler with the darn thing!